Case Study Portfolio · 2024–25

Where Strategy
Meets Results.

Three real-world scenarios — luxury D2C, community brand building, and performance marketing.

01
Luxury Jewellery D2C · Instagram launch
0 → 4,200 followers 02
Specialty Café F&B · Community marketing
~40% footfall lift 03
D2C Skincare Meta ads + organic content
3.8× ROAS
Marketing Strategy and Growth
Case 01 Luxury D2C Influencer Marketing 90 days

Launching a Luxury Jewellery Brand on Instagram

Luxury Jewellery · D2C

4,200 Followers from zero
01
  • Problem
  • Strategy
  • Execution
  • Results

The Problem

A new luxury jewellery label with zero digital presence — strong product and aesthetic, but no strategy, content, or audience.

Target: urban women 22–35, ₹3K–15K spend online.

The Strategy

Build the brand around identity, creator seeding and consistent content.

  • Full Instagram launch: identity, tone, content pillars, influencer seeding
  • 8 micro-creators (30K–150K) across Mumbai, Delhi, Bangalore — gifting only
  • 4 reels + 8 posts/month + daily stories

The Execution

Turn the strategy into a repeatable content and creator system.

  • Branding kit: logo, palette, bio, highlight covers
  • Captions, hashtags, influencer briefs — 14 posts/reels from 8 creators
  • Full DM, story, and comment management
The Results
4,200 Followers from zero
42KPeak reel reach
6.2LEarned impressions
130+DM inquiries
38Orders converted

Key takeaway: For a luxury brand with no ad budget, influencer seeding + strong visual identity outperformed paid ads at launch. Trust before conversion.

Case 02 F&B Community 60 days

Building a Brand Community for a Homegrown Café

Specialty Café · F&B

~40% Footfall increase
02
  • Problem
  • Strategy
  • Execution
  • Results

The Problem

380 followers, inconsistent posting, near-zero engagement — despite a loyal walk-in crowd.

Needed a younger audience and online community that drove real footfall.

The Strategy

Position the café as a character, focusing on community and local collaboration.

  • Community-first — the café as a character, not a business
  • Ambience reels, regulars spotlight, menu stories, local artist collabs
  • 12 posts/month + 3 story polls/week · two ₹500 boosted posts

The Execution

Develop a warm, unhurried brand voice supported by seasonal events and consistent design.

  • Brand voice guide: warm, unhurried, slightly literary
  • Seasonal content calendars · earthy graphic design
  • Open Mic + Coffee event — 67 registrations via Instagram alone
The Results
~40% Footfall increase
2,100Followers (from 380)
34%Story engagement
67Event sign-ups
9KAvg post reach

Key takeaway: Local businesses don't need viral content — consistent, personality-driven posts that make people feel something beat ad spend every time.

Case 03 D2C Skincare Meta Ads 75 days

Scaling Through Performance Marketing

D2C Skincare

3.8× Return on ad spend
03
  • Problem
  • Strategy
  • Execution
  • Results

The Problem

6 hero SKUs on Shopify, decent quality, organic traction — but stuck at ₹60K–80K/month revenue.

Sporadic Instagram content wasn't converting.

The Strategy

Combine organic education-first content with targeted Meta performance marketing.

  • Organic track: Education-first content — ingredients, skin guides, founder videos
  • Paid track: Meta ads, women 18–34, Tier 1 · ₹15K/month · A/B tested creatives
  • Retargeting for non-purchasing site visitors

The Execution

Deploy continuous A/B testing and weekly reporting to isolate top-performing creatives.

  • 4 ad creatives/month · Shopify page optimisation
  • Weekly CPM, CTR, ROAS, CPA reporting
  • Top creative: founder UGC reel — 4.2% CTR
The Results
3.8× Return on ad spend
₹1.35LMonthly revenue (end)
₹1.14LAd revenue (2 mo)
+1,800Organic followers
₹30KTotal ad spend

Key takeaway: Performance marketing works when organic content builds credibility first. Ads drove clicks; trust on Instagram and product pages drove purchases.

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